Why we started OOF.
" running out of fuel isn’t stopping, it’s starting again differently "
Out of Fuel was born from a simple truth: burnout happens to everyone, but it doesn’t have to be the end. The founders, one an artist and the other a photographer, hit that wall hard. Instead of quitting, they chose to wander into the outdoors, into new ideas, into slower, more intentional living. Along the way, they realized their shared love for art and fashion could create something meaningful.
At the heart of oof are our mascots, two curious cats inspired by the founders, who guide each collection’s journey. Through them, we share adventures, lessons, and moments that inspire our designs. Every drop is a chapter, connected by one simple ethos: stay curious.
We make clothes for explorers of all kinds, the ones chasing sunsets, sketching in cafés, or just finding beauty in their own neighborhood. Because running out of fuel isn’t about stopping, it’s about starting again with open eyes and a fresh perspective.
stay curious.